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July 19, 2005
Are Corporate Podcasts Crowding Out the Independents?
From BizReport: "Mainstream Media Is Tuning in to Podcasting," by Anjali Athavaley. While some argue that the corporate podcasts offered in the iTunes Music Store are crowding out the independents, others disagree:
"A single guy trying to do a show like an ESPN show probably can't do it, but he can do a part of it," said Scott Fletcher, who hosts the "PodCheck Weekly Review," a podcast that draws about 750 listeners. "And he can do that one part better than ESPN."
Fletcher's own effort, PodCheck Weekly Review, is much more interesting than the repackaged drive-time radio drivel you'll hear in the corporate podcasts.
Posted by Evan Schaeffer at July 19, 2005 12:35 PM