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July 14, 2005
Will Corporate Podcasts Push Aside the "Independents"?
From USA Today: "Podcasting goes from indie to mainstream overnight," by Michelle Kessler--
Customers signed up for more than a million free podcast subscriptions in just two days when iTunes started featuring them last month. That includes independent podcasts, such as The Dawn and Drew Show. But the soaring popularity of mainstream podcasts on iTunes may make it tough for indies to find an audience — and profitability.
Corporate podcasts include shows by Disney, Bravo, NBC, ABC, ESPN, and CNN, all available at iTunes.
Posted by Evan Schaeffer at July 14, 2005 09:08 AM