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May 15, 2005
Newspapers Embrace Podcasting
From the Wall Street Journal: "Papers Turn to 'Podcasting' in Bid to Draw More Readers," by David Kesmodel--
The [Denver] Post is among more than a dozen U.S. newspapers and magazines that have begun to embrace podcasting -- an inexpensive, do-it-yourself style of broadcasting that has become popular in the past year with users of Apple Computer Inc.'s iPod and other portable digital music players. Listeners can use special software to automate the downloads, so new dispatches are waiting for them on their computers . . . Newspapers and magazines such as the Seattle Post-Intelligencer, Philadelphia Daily News, Washington Post and Forbes have started podcasts in recent weeks. Their programming varies widely. Some simply summarize the day's news, while others aim for more of a radio-show feel with interviews of reporters and newsmakers. A few provide clips from professionally recorded radio programs, but most of the podcasts are low-budget, low-tech affairs hosted by print journalists who often have scant broadcast experience.
Link from Scripting News.
Posted by Evan Schaeffer at May 15, 2005 08:18 PM
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