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April 14, 2005
How the BBC Views Podcasting
Two recent articles from the BBC demonstrate the growing interest in podcasting:
US politicans embrace podcasts--The Republican Party, which has a well-oiled communications machine, has recently started several podcasts including interviews with party figures such as party chair Ken Mehlman and former White House Secretary Ari Fleischer.'Podcasters' look to net money--
It is a fledgling movement, but it is gaining momentum now that people have started thinking about how to make a business from it.Ian Fogg, Jupiter Research analyst, thinks there could be potential for business, but it could take an interesting turn if big companies, like Apple and Microsoft, get involved.
"It is a nascent area but quite exciting. It is yet another area that demonstrates the move to a digital lifestyle and digital home is not over," he says.
There's no mention in the articles of the word "blawgcast," but I'm sure use of the word by the big-time media is just around the corner.
Posted by Evan Schaeffer at April 14, 2005 12:28 PM
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